If you’ve spent any time at all browsing the Windows Store, you may have noticed that there are more than a few apps that show up with the default store logo, which is a simple box with an X through it. The default logo included with the Visual Studio project templates is intended to look unfinished, so that developers will hopefully replace this logo with one that’s appropriately branded for their app. Here’s what one of these apps looks like (I’ve obscured the name of the app to avoid embarrassing the developer):
Notice that the app doesn’t have a great rating. Not necessarily a direct result of not having a nice store logo, but it doesn’t leave a great impression with potential customers.